In a category where there’s no room for compromise, BAYER stands firm. Pain relief isn’t just a product promise – it’s a mission. And when the stakes are that high, every partner must deliver with precision and purpose. TOP rose to the challenge as a true extension of the organization, supporting the Aleve brand with everything from rapid-turn product ideation to lightning-fast TV spot production, FSIs, and retailer-specific point-of-sale programs. We didn’t just understand the needs of Aleve’s core consumer — we understood the business. By tailoring strategies to each retail lane, we helped ensure that wherever relief was needed, Aleve was already there.